number of Internet users in Southeast Asia Increase

Internet is being an idol of many people in the world, not least in Southeast Asia. Have you ever imagined how much the number of Internet users in Southeast Asia?

A report on media released by E-Marketers in 2012, ever noted that the number of Internet users in Southeast Asia reached about 1 billion people. According to the IAA Chairman and World President of Global, Fharis Abouhamad, the number of Internet users is expected to increase up to about 1.4 billion people in 2016.

image source: bloggergeeze.com

The rapid growth of the Internet in this region is driven by the evolution of technology that continues to be introduced. Of course, the evolution of technology give a big impact for the increase in the amount of information needs. People are starting to rely on the information search on gadgets that are considered more practical and simple. Not only information and general knowledge, customer base significantly shifted towards using technology. This change is seen clearly in Southeast Asia, where the number of Internet users is very large in number.

Thus, marketing communications are significantly changed. Search sites like Google more and more visited. Moreover, search sites other than Google have been emerging in large number and coupled with a variety of social media to meet the information needs of the internet users. The presence of these facilities contributed to a shift in marketing systems that now rely on these facilities. Therefore, the market based on mobile is very large and potential.

The number of Internet users in Southeast Asia are very large. Approximately 50 percent of internet-connected Malaysians, Thais 25 million and 33 million Internet users in the Philippines. In fact, 40 percent owned by Filipinos of time spent on social media access.

Conditions that occurred in Indonesia even considered more attractive. Indonesia is the world's second largest Facebook user. In 2013, Jakarta even recorded as the capital of Twitter. At least, there are up to 2.3 percent of the total 10 billion tweets per day came from Indonesia. The number of Internet users in Indonesia are active online had reached 23 million people.

It can be an opportunity for economic growth in the countries of Southeast Asia. In a new industry or small medium enterprises can utilize the internet as a marketing tool more efficient. The use of the Internet media can save more than conventional marketing budget. In addition, with the right strategy, the goal can be more extensive.

The magnitude of the potential users of the internet and social media to encourage changes in how to market a product. It encourages contextual marketing that put all things in mobile access. This means, that mobile becomes the king of marketing. This is primarily being a big chance to the gadget producers. The increase of information needs used to drag the needs of gadget. Hence, the mobile business will also growth in large number together with the increase of number of internet users.

reference: bisniskeuangan.kompas.com