Cooperation between Indonesia and the Philippines in the field of the fashion industry continues to experience growth. A total of nine Filipino fashion label ready to try Indonesian market this year. Filipino fashion label uses franchise strategy and collaboration with foreign investors in Indonesia.
Filipino fashion label offers a wide range of fashion products. Products in the form of casual wear, formal clothing and footwear with a primary target market for the upper middle class society in Indonesia, but at an affordable price. Ninth Philippine fashion labels, namely Anemone, Bench, Figlia, Karimadon, Mint, Onesimus, Plains & Prints, Rusty Lopez and Sofab.
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| image source: liputan6.com |
Philippine Embassy Commercial Attaché, Alma F. Argayoso said that he was optimistic that their fashion labels are acceptable in Indonesian society. Philippine fashion industry has an attractive and modern design. Their design to suit the tastes of Indonesian consumers that are leaning westernized. Apart from the design, fashions from the Philippines are also competitive in terms of price, because its relatively cheap. The price offered is very competitive compared to other premium brands which have a higher price. It becomes added value, in addition to their excellent design is claimed. Moreover, the quality of their offered products Philippines is also guaranteed to have a high quality.
Filipino fashion label is one of them has been successfully promoted to the global market. For example, the brand Bench, the brand has been successful in the Chinese market, the Middle East and even the United States. His success in a variety of foreign markets is making sure that they will return success in Indonesia.
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